Morten Wulff is a cofounder of Danish startup Traceworks:

We’re a privately-held, Copenhagen, Denmark-based company committed to designing, and providing advice and support for the best web-based end-to-end marketing software solution possible. It’s called Headlight™.

We’ve been in business since 2002 and have about 20 talented team members getting the job done. Our products and services are available pretty much anywhere in the world – either we have local offices or partners, or you can reach us online through our 100% Fearless™ customer support.

Morten and I have started a very interesting discussion on new business model based on openness.

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